Apple: Creative Minds Welcome
Apple's celebration of all forms of creative expression enabled by their products: from photography to music and beyond.
Client:
Apple
Role:
Concepting, Creative Development, Animation
Date:
2018
The brief
A cross-functional team presented a brief that stated a need to fill a content gap in Apple's seasonal retail programming and environments.
Outcomes
The concept that my team presented was met with an abundance of enthusiasm from executives. This excitement grew the scope of the project include touchpoints that were not part of the initial brief. The campaign ultimately was launched in over 450 stores worldwide and included paid digital media.
