Airbnb: Motion Design
I worked on multiple product launches that required a variety of motion assets, from paid social to UI demos.
Client:
Airbnb
Role:
Motion Design
Date:
2017 & 2023
Results tailored to the brief
The goals of each of the campaigns varied from simply driving awareness of product features, to maximizing conversion to the platform. No matter which team I was on, we were always hyper focused on achieving the goals of the brief. We did this through a deep understanding of the user's mental models and expectations, and tailoring the design and messaging accordingly.